Microsoft looks set to shutter its retail media business

The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ.

October 07, 2024

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Microsoft looks set to shutter its retail media business Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Additional coverage: As Advertising week kicks off, the conference hits a milestone year with the 2024 edition — it’s the 20th anniversary of Advertising Week. Read our Advertising Week Briefing to see what's going on at the event, and sign up to receive it in your inbox every day this week. During Advertising Week, Omnicom Media Group is working to establish standards across a few vital areas that currently lack transparency. First is an effort to help establish clarity and perhaps even standards in the ad auction process of investing in media. At the Digiday Publishing Summit, publishers discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by new AI platforms. We put their insights together in this video. In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, marketing veteran Todd Kaplan seems to always bet on the brand. Stagwell's Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others. More in this Digiday+ Media Buying Briefing. Other things to know about Final call to attend the Digiday Media Buying Summit, October 15-17 in Palm Springs. Connect with leaders from Marriott, Canvas and more while tackling key topics in media buying and marketing. Don't wait—secure your pass now. When publishers fail to activate data properly, they leave money on the table and hand it to competitors. Sponsored by Piano. In this new State of the Industry report, learn what changes marketers are making to the channels, distribution and strategies they’re using for performance marketing. Sponsored by PubMatic. Top Stories Ivy Liu Modern Retail Microsoft looks set to shutter its retail media business The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ. howdy! Brands in Culture Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week As Advertising week kicks off, the conference hits a milestone year with the 2024 edition — it’s the 20th anniversary of Advertising Week. SPONSORED BY Learn more Sponsored by Slack Virtual event: How brands are improving collaboration and workflow efficiency Join this webinar on October 22 at 1 p.m. ET to learn how AI work management and productivity tools connect departments, streamline workflows and increase sales. howdy! The Programmatic Marketer Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation First off is an effort by Omnicom Media Group to help establish clarity and perhaps even standards in the ad auction process, which the network estimates at around $600 billion in global spend. Sponsored by Klaviyo How businesses are proving ROI and benchmarking email and SMS performance For enterprise and mid-market companies, proving ROI is essential. This benchmark report provides industry-specific insights crucial to maximizing returns. howdy! Generative AI Challenge Board: The platform era for publishers gives way to AI At the Digiday Publishing Summit, publishers discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by new AI platforms. Advertisement Sponsored by Zeropark The benefits publishers gain from improving user experience Users are more likely to interact with content that feels natural and valuable, leading to increased time-on-site and higher engagement levels. howdy! Brands in Culture How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data In a world where marketers are often pressured to prioritize metrics, algorithms and immediate ROI, marketing veteran Todd Kaplan seems to always bet on the brand. howdy! Beyond Ads Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations Stagwell’s Code and Theory Network is 50% design and 50% engineering, helping to transform business operations for clients including Qualcomm, T Rowe Price and others. All Latest Stories

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