Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.

TODAY’S HEADLINES – 04.01.2021  
 
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DAILY SCOOP

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.


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MEDIA RELATIONS

6 tips for integrating PR and sales to increase ROI

Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider.


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THE WORKPLACE

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.


SPONSORED CONTENT

Share your news with a targeted B2B audience

Gain visibility for your company news by sharing your press release with known industry influencers.



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WELLNESS

Easy yet crucial ways to bolster workers’ well-being and mental health

Exercise offers a multitude of wellness and productivity benefits, but the sedentary nature of modern work tends to thwart healthy habits. Follow this guidance to get employees moving in the right direction.


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MEDIA RELATIONS

Volkswagen cops to name-change stunt—and reporters share their fury

The automaker teased a new name for its U.S. operations, ‘Voltswagen’ to highlight its electric vehicle offerings. But when the effort was revealed as an April 1 prank, media pros said they had been fed lies.


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DAILY SCOOP

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

Also: Volkswagen' launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.


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PR INDUSTRY

PR agencies must look inward amid race to counsel brands on climate

Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.



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DIVERSITY AND INCLUSION

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling.


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PR INDUSTRY

Post-pandemic, communicators must integrate the online and offline experiences

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.


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PR INDUSTRY

How Volkswagen’s name-change gambit played online

The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?


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DAILY SCOOP

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.



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HEALTH CARE

3 essential lessons from health communicators to keep you going after COVID-19

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.


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PR INDUSTRY

We want to know more about our readers—can you help?

Help us learn about the resources and insights you most covet in 2021 by taking our reader survey.


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STORYTELLING

Spotlight on numeracy: How to use data for better communications messaging

Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.


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