Michael Myers scares up major buyer traffic for N.H. listing | AI tools help with content marketing | Buyers embrace adjustable mortgages as rates surpass 7%
AI tools help with content marketing Artificial intelligence can be used for keyword research and finding content ideas, as well as analyzing existing content and spotting trends in your industry. While there are many AI-based writing tools, "they cannot yet replace humans in my experience," writes Armando Roggio, an e-commerce specialist. Full Story: Practical eCommerce (10/25)
Concrete home in Mexico features series of towers Mexican architect P+O's Los Cubos is a home designed as a group of pavilions on a Monterrey hillside that joins smaller areas together to create a nearly 7,000-square-foot living space. Completed in 2021, the walls are made of concrete and insulated white and structural concrete was left exposed throughout the building, with glass and steel used to create windows that connect the home with the outside world. Full Story: Dezeen (10/26)
Slowing luxury sales put builders in a jam Luxury home sales in the nation are down significantly, falling by 28.1% in August compared with 2021 levels, according to Redfin. This has left developers scrambling to offload luxury projects. Full Story: The Wall Street Journal (10/27)
Affordability figures prominently in emerging housing index While the housing market has gotten more expensive for many buyers amid rising mortgage rates, there are still places where affordable housing can be found, such as Johnson City, Tenn., which leads the Wall Street Journal/Realtor.com® Emerging Housing Markets Index—a ranking of the 300 biggest metro areas that factors in housing-market indicators, real estate taxes, wages, commute time, joblessness and small-business loans. "These more affordable markets continue to offer some opportunity," said Danielle Hale, chief economist at realtor.com®. "It doesn't mean that they're not seeing a slowdown in their housing markets, but they're better positioned generally." Full Story: The Wall Street Journal (10/25)
Legislation & Regulation
Yellen: GDP growth shows economy is sustainable The 2.6% GDP expansion in the third quarter demonstrates that the economy remains resilient despite global headwinds, said Treasury Secretary Janet Yellen. "We see here an economy that shifted from very rapid growth to now sustainable growth with the economy operating at its potential," Yellen said. Full Story: BNN Bloomberg (Canada) (10/27),The Wall Street Journal (10/27)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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