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Michael K. Williams Debates Himself in This Riveting, Theatrical Short Film for The Atlantic The actor wonders if he's been typecast, but that's just part of the story By Tim Nudd Michael K. Williams delivers not one but four wonderful acting performances in this fascinating, brilliantly written long-form ad for The Atlantic, created by Wieden + Kennedy New York, in which the actor questions his career in Hollywood--and whether he really made his own path to where he is today. "You think I'm being typecast?" says...
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The Man Behind Gatorade’s Ads Will Lead Creative at TBWA\Chiat\Day Los Angeles Renato Fernandez is promoted to chief creative officer By Patrick Coffee The Los Angeles office of TBWA\Chiat\Day has promoted Renato Fernandez to the role of chief creative officer. Fernandez effectively replaces Brent Anderson, who moved over to the network's dedicated Apple agency Media Arts Lab last October. The former executive creative director has led TBWA's U.S. campaigns for Gatorade since 2014, and in 2015 was promoted...
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Following a String of New Business Wins, Havas NY Hires a New Chief Strategy Officer Dan Goldstein joins the team By Katie Richards Havas New York named Dan Goldstein as its new chief strategy officer. He will report to Havas NY CEO Laura Maness. In the new role, Goldstein will be charged with growing the agency's tech capabilities and creating a strategic direction for the agency and its clients. That will include a number of new clients Havas...
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Reach Is the New Black: Advertising’s Mass Reawakening Narrow targeting has its uses, but TV and radio offer greater impact By Andy Sippel In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they're ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Andy Sippel Last year, two news events spat in...
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Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd The 83-year-old German liqueur has 56 secret ingredients By Robert Klara It's not easy being J?germeister, the 70-proof amaro (spicy liqueur) from Germany. Despite its long lineage and proud traditions, American drinkers just have no respect. First, there's the brand's stateside reputation as a favorite libation of, shall we say, young men who like to wear their baseball caps backwards. J?germeister has been called a "seduction...
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Sonos Presents the ‘Silent Home’ as a Relationship Killer and Its Speakers as the Solution Lively new spot from Anomaly By Kristina Monllos Sonos believes silence is a problem and that its speakers can fix it. At least that's the narrative of a new 90-second spot from Anomaly in New York that dramatically changes tone--from lackluster to almost overly energetic--when Sonos' speakers enter the picture. The ad, directed by Derek Cianfrance, the indie film director whose spot for...
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This Inspiring Video on the Heroine From Hidden Figures Helped Raise Money for STEM Education Digital agency Cats on the Roof developed the project By Christine Birkner Hidden Figures, the amazing true story of the African-American women who worked at NASA in the 1960s, has no doubt inspired more women and girls to pursue careers in math and science. Last summer, digital content agency Cats on the Roof worked with 20th Century Fox to create a video about one of the movie's...
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