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MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social The brand changed the tone of its original campaign By Katie Richards MGM Resorts International has released a new ad following the deadly mass shooting in Las Vegas 18 days ago. The 30-second spot, "Together We Shine," debuted during opening night of the 2017-2018 NBA season and has immediately drawn criticism on social media. MGM originally released its first brand campaign, "Welcome to the Show," on Sept....
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10 Trends Shaping Travel Marketing Today Digital drives our planning, but the goal is to disconnect By Mark Tungate Why do we travel? That was the central question I wanted to answer when I began researching a book about the travel business. Its title, The Escape Industry, may be something of a spoiler when it comes to my conclusion. But as with all journeys, I learned a lot of other stuff along the way....
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