MGM's data breach, Ragan's 2020 Salary Survey, Tips for employee social media takeovers, and more

MORNING SCOOP

MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings

Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.

PR INDUSTRY

Ragan survey: Job satisfaction at 70%, salary satisfaction 54%

Pay for women lags. Satisfaction with salaries is so-so. These are among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How do you stack up against your peers?

SOCIAL MEDIA

Why and how to yield your social media account to employees

Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity.

TAKE OUR SURVEY

Share your social media journey for a chance to win $50

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.

INFOGRAPHICS

Infographic: 7 conversion goals for your website

Do you know what you should measure when it comes to optimizing your website? Here are some goals that might count as a conversion.

A DAY IN THE LIFE

How CEO Quinn Collins runs her PR life

Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride.

VISUAL & VIDEO COMMUNICATIONS

Video tips from Google’s Zynara Ng

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.

MORNING SCOOP

Hasbro embraces nostalgia, ViacomCBS debuts a streaming service, and Walmart touts $60M annual savings on plastic bags

Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.

EMPLOYEE ENGAGEMENT

Why 2020 will be a year of ‘actionable social purpose’

Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.

PR DAILY AWARDS

Announcing PR Daily’s Video & Visual Awards winners

Check out this year’s winners

SOCIAL MEDIA

5 best practices for brands and individuals on LinkedIn

New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.

MORNING SCOOP

Hilton named top place to work, Uber cuts 80 jobs without notice, and Facebook tests tabs

Also: Kickstarter employees vote to unionize, Buger King shows off its all-natural burger with mold, PR pros’ top priorities, and more.

CRISIS COMMUNICATIONS

When and how to break important company news

Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.

INFOGRAPHICS

Infographics: State of mobile marketing in 2020

How important is it to reach your audience on mobile devices in the coming year? This graphic shares important stats for communicators to know.