The New York Times / Benjamin Mullin
Media Matters for America / Evlondo Cooper
The Daily Beast / Lachlan Cartwright, Justin Baragona, and Corbin Bolies
Media Minds by Adriana Lacy Consulting / Erin Brady
With activity declining, is a Threads strategy actually worth it? →“Big online names in news, such as HuffPost senior editor Phil Lewis, have had consistently high engagement rates on their posts on major breaking events. Many online news publications have also had success on the platform, but not nearly as much as on other platforms — Reuters, for example, has over 523,000 followers on Threads compared to a staggering 25.7 million followers on Twitter.”