Also: Planters encourages people to find their “personutality,” a new survey for social media pros and more.

TODAY’S HEADLINES – 02.04.2022  
 
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Why comms pros should sharpen their business and finance skills

Adding financial knowledge to your professional arsenal can take your career to the next level.


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THE FRIDAY REPORTER

L.A. Times’ Noah Bierman talks about covering White House leaders

The journalist offers lessons for communications and media relations pros from his time covering the nation’s top executives.



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WINNING CAMPAIGNS

Citizens Bank creates financial resource center, attracting high traffic numbers and low bounce rates

The financial institution launched a resource center for its customers with beneficial resources and information. This landed them the top spot in the Financial Services Campaign category of PR Daily’s 2020 Content Marketing Awards.


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MARKETING

Trends shaping audience engagement efforts ahead of the ‘Big Game’

The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.


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IPR REPORT

3 takeaways from industry research on the ‘Great Resignation’

Here’s how the numbers say you can work to keep essential team members happy and engaged.



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THE WORKPLACE

Remote recruiting do’s and don’ts

As you enter the top talent battleground, don’t let an old-fashioned approach cost you crucial staffing victories.


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INTERNAL COMMUNICATIONS

How to unlock the power of your role as a communicator

Staffbase’s internal comms master class will provide a comprehensive guide to implementing a successful comms strategy.


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DAILY SCOOP

FedEx partners with HBCUs in workforce diversification, Americans want Olympic sponsors to stand up to China and the NFL denies racial discrimination

Also: Lay’s teases Super Bowl commercial with Seth Rogen, NWS Twitter account prepares audience for winter storms and more.


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THE WORKPLACE

Become the manager you always wanted

In the fast-paced world of PR, it’s easy to push “internal” responsibilities to the backburner, but that’s a huge mistake.



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WRITING & EDITING

How to snap out of a writing funk

Every word jockey and content creator hits a wall or a creative lull. Try these tips to renew your energy, motivation and inspiration.


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A DAY IN THE LIFE

Omnicom PR Group’s chief people officer shares tips for finding balance

We caught up with Michele Chase as she starts her new role with Omnicom amid the ongoing battle for talent within the PR industry.


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DAILY SCOOP

New York Times buys Wordle, the societal issues people want brands to speak out on and Joe Rogan responds to Spotify scandal

Also: Domino’s offers discount for customers who carry out orders, Bloomberg takes heat for Vaseline story and more.


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