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DAILY SCOOP
Salesforce ties exec pay to ESG, YouTube the top live video platform in US, and Zuckerberg announces employee moniker ‘metamates’
Also: Virgin Galactic announces public sales of tickets to space and more.
THE WORKPLACE
3 mindfulness practices PR pros should master
Get more energy and avoid burnout with a little discipline and firm boundaries.
INTERNAL COMMUNICATIONS
10 ways to produce more effective employee communications
Be clear, set the tone, use multiple channels—these tips and more will help you get through to your workforce.
A DAY IN THE LIFE
Actual Agency’s Kate Corcoran Adorno on loving Slack, going remote, and pushing forward
The agency leader shares with PR Daily life lessons from her dad, how she navigates her busy schedule and her podcast recommendations for colleagues.
Meta denies data misuse after Texas lawsuit, where U.S. audiences turn for info on Black history and Harper’s Magazine slammed over NYC job posting
Also: Lids partners with legacy Black sports organizations for exclusive apparel line and more.
PR INDUSTRY
How agencies can win in this hyper-competitive hiring moment
Here’s how one PR agency hopes to continue its 15-year tradition of busting norms.
WRITING & EDITING
5 communication tips to build trust with workers
Be honest—especially when the news is bad. Encourage employees to ask tough questions, and clearly convey top leaders’ vision for the future.
DIVERSITY AND INCLUSION
How to prove DE&I results—and why it’s become a crucial practice for agencies
Clyde Group’s recent report demonstrates how to share your progress on diversity and inclusion. It’s an accounting that is increasingly important when competing for clients.
MARKETING
Brand messages that scored during Super Bowl LVI
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
IBM responds to age discrimination lawsuit, Americans want more tech industry oversight and Coinbase’s Super Bowl ad garners huge Twitter response
Also: Go boneless with Wingstop for Valentine’s Day, a new survey for social media pros and more.
Who PR pros are prioritizing for Valentine’s Day
We ask PR pros to say who the most important person they talk to each day—and its often a spouse or family member.
CORPORATE SOCIAL RESPONSIBILITY
Companies shift ESG priorities toward racial justice
New data shows where and how companies plan to invest and allocate charitable dollars.
How to use ‘power networking’ to build your community
All it takes is a handful of 15-minute calls each week. Here’s how to make the most of your extended professional family.
5 steps to optimize an internal communications plan
A guide from Firstup details an actionable process with seven templates to help with starting or updating an internal communications strategy.
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