Netflix’s Christmas Day NFL coverage was a hit among viewers and advertisers. In the short term, that performance will defuse industry concerns over the service’s ability to host major sporting moments. This week’s Digiday+ Media Briefing hones in on the business areas that publishing execs say they will prioritize this year — and what they are leaving behind in 2024. Today's edition of our CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data. Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space. 2025 Notebook: Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025. When it comes to CTV, Mars Petcare is using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether. 2025 Notebook: The creator economy is gearing up for a lot of change over the next year — from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content. Other things to know about Tomorrow is your last chance to take advantage of the best rate on entries for the Digiday Media Awards. Enter by 11:59 p.m. PST for the opportunity to join the ranks of past winners including USA Today, NBC News and more. Traditional metrics like engagement or time spent on the ad leave advertisers guessing about the efficacy of their ads, particularly on CTV or retail media. Sponsored by Affinity Solutions. By understanding best practices, streaming app publishers can leverage streaming data analytics to make data-driven decisions and gain a competitive advantage in a rapidly evolving market. Sponsored by Liftoff.
As advertisers face challenges in devising, designing and deploying ad creatives, they turn to creative transformation to replace the manual processes that can lead to burnout or be challenging for smaller teams to accomplish.
This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.
Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses.
This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.
Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.
