DAILY SCOOP

Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.

SOCIAL MEDIA

How entertainment-based marketing wins TikTok audiences

As interest in the short-video platform grows, here is how brand managers are finding success right now.

PR INDUSTRY

For Matte PR, being a publisher is worth the investment

The Canadian comms firm relaunched its Glossi Magazine—a digital publication that showcases the creativity of its community—and helps to inspire its work.

THE FRIDAY REPORTER

New Jersey Globe founder David Wildstein on how political journalism has changed

The editor and journalist talks about starting PoliticsNJ 20 years ago and how political journalism has changed since then.

RAGAN AWARDS

Announcing Ragan’s 2021 PR Daily Awards winners

Congratulations goes out to all of the impressive winners on this list.

DAILY SCOOP

Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias

Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.

THE WORKPLACE

Why making virtual events fun is such a drag

As patience is wearing thin for the umpteenth Zoom meeting, here’s one PR pro’s idea of how to give virtual gatherings a makeover.

WINNING CAMPAIGNS

The Weather Channel’s awareness campaign to combat water scarcity earns more than 500 million impressions

It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards.

THE CONSULTANT IS IN

OneUnited Bank joins France in honoring Josephine Baker

Learn how the Black-owned financial institution is using art, technology and partnerships to push for social change.

DAILY SCOOP

Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement

Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.

WRITING & EDITING

5 content creation lessons from the Beatles’ ‘Get Back’

The Fab Four are the subject of a new documentary from Peter Jackson on Disney+. Here are takeaways for content creators and PR pros, so they too can ‘let it be.’

MEDIA RELATIONS

How to make 2022 the year of mending relationships with reporters

In looking at the data, the current model of PR outreach isn’t working for either side of media relations equation. Here’s how to change that.

SPEECHWRITING

10 keys to unlock speechwriting success

Start with an attention grabber, lay out your statement of purpose, and close with a ‘clincher.’

DAILY SCOOP

Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free

Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.