Messaging’s Impact on Customer Experience

Popular messaging applications like Facebook Messenger, WhatsApp and WeChat have already surpassed most social platform in terms of active users and time spent. That volume will continue to grow over the next two years, according to Forrester’s Networks and Telecom Survey. But there’s another messaging channel brands can add to their mix: their own. Using brand-owned messaging alongside other messaging channels can help companies engage more customers, own the customer experience and significantly enhance overall customer care.

Attend the webinar to hear from guest speaker Ian Jacobs, Forrester principal analyst, along with messaging experts from Sprint and Spredfast+Lithium and learn how shifting consumer behavior is impacting digital customer care strategies.