Mercedes touts electric future; How PR pros should respond to cancel culture; Writing tips; Building a great culture; and more

DAILY SCOOP

Mercedes-Benz shares plans to go fully electric, PR pros emphasize need for strategic planning, and Olympic athletes criticize breastfeeding policies

Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.

OP-ED

How PR pros should respond to ‘cancel culture’

One PR pro argues that the debate over “canceling” people requires a nuanced understanding of the practices consequences and potential upside.

WRITING & EDITING

3 surefire ways communicators can cut through the clutter

If employees are ignoring your messaging, take these steps to grab their attention.

THE WORKPLACE

3 tips to create a culture employees love

Worried about the ‘Great Resignation’? Workplace author Josh Levine reveals how to counter COVID angst with a ‘Great Culture.’

DAILY SCOOP

Lyft and Ford partner to offer driverless rides, most Americans support regulation of big tech, and J&J addresses opioid lawsuit deal

Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.

MEDIA RELATIONS

10 ways journalists wish PR pros understood their work

Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.

CRISIS COMMUNICATIONS

5 principles to guide crisis communication

A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on.

MEASUREMENT

How we should re-imagine what we honor—and measure

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.

SOCIAL MEDIA

Tune in for our Twitter chat on using social media in your crisis response

Special guest Kena Lewis, corporate director, public affairs and media relations for Orlando Health will join us to share insights ahead of Ragan’s Social Media Conference at Disney World Sept. 9-10.

DAILY SCOOP

Jeff Bezos misses the mark in space flight presser, tips for crafting engaging emails, and Victoria’s Secret rebrand centers women’s needs

Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.

MEDIA RELATIONS

What targeted PR outreach to journalists should look like

Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out.

THE WORKPLACE

How to build empathy into your company culture

Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates.

MARKETING

As the ad industry changes, here’s how marketers should engage subscribers

Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.

RAGAN AWARDS

Announcing Ragan’s Workplace Wellness Awards winners

Congratulations to this impressive group of award winners.