| | | | | How Brands Are Using AR to Engage Consumers and Measure Results Ikea, Kate Spade, MTV and Patron bet on tech By Lauren Johnson In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched...
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