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Mentos Solidified Its Place in Pop Culture With Cheesy Commercials and Weird Science The mint candy and Diet Coke makes for an explosive combo By T.L. Stanley Fritz Grobe and Stephen Voltz spent six months practicing for the wacky piece of performance art they dubbed "Experiment #137," planning their choreography and testing various explosive combinations of Diet Coke and Mentos candy. Inspired by the fountains at the Bellagio hotel, the science buffs hoped to create a geyser-filled spectacle and capture it on...
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HP, Ikea and Audi Are Among the Top 100 Brands That Consumers Trust Most And why authenticity matters By Katie Richards It's been said again and again that millennials want to buy from brands that are authentic and do more than just concentrate on making money. Turns out millennials aren't the only consumers who think this way. According to Cohn & Wolfe's 2017 Authentic Brand study consumers across the board value brands that are authentic. Globally,...
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