Wards Dealer Edition


	MAY 23, 2025

NOTE FROM THE EDITOR:

Memorial Day doesn't just mark the start of summer — for retailers it is the kick-off of what is traditionally the most profitable auto sales time of the year. As tariff strategies unfold and sales slow, many dealers have turned to fixed ops growth to boost profits.

In this special edition, we offer time-tested strategies that turn dealerships' fixed ops offerings into profit powerhouses. The stories we share here are some of the readers' favorites that educate dealers on strategies to boost their businesses during these turbulent times.

So, buckle up and get ready for a newsletter filled with stories, insights and ideas to ensure a bright summer selling season.

Happy Memorial Day and thank you for reading WardsAuto.

Nancy Dunham

Principal Analyst, Retail

WardsAuto

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