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Membership Minute
October 2016 | Ideas for strengthening membership
New members
From prospective to active

A positive member experience begins long before someone joins a Rotary club. Start by introducing prospective members to Rotary with the Impact Begins With You brochure. When someone wants to get involved with Rotary, they can express interest directly to the club or they can visit www.rotary.org/join


Taking the time to get to know potential members and to determine whether your club is a good fit for them increases the likelihood of membership longevity and engagement. Gina Crumbliss, past president of the Rotary Club of Hamilton Place (Chattanooga), in Tennessee, USA, connected with a prospective member through Rotary’s membership leads resource. He was new to the community, so she presented a variety of membership options — a small, medium-size, or large club, each with a different meeting time — and he was able to find the right fit. Thoughtful planning and a big-picture approach made the transition from prospective to active easy. Learn more tips for Creating a Positive Experience for Prospective Members.


As new members join your club, be sure to engage them right away. Read Introducing New Members to Rotary: An Orientation Guide for tips and tactics to inspire your new members to be active and engaged right from the start. Visit our membership page for other valuable resources.

Rotary recognition

Every day, Rotarians around the world give their time and effort to serve others, often without recognition. But Rotary International offers opportunities for individuals and clubs to be recognized.


The Vocational Service Leadership Award honors Rotarians who have made a significant impact in advancing vocational service and who do not hold district or international leadership positions. A detailed explanation of the award criteria can be found in the nomination form, available for download here. The deadline for nominations, made by district governors, is 1 November.


Are you looking for details on how to earn the Presidential Citation for your club? Check out the citation user guide and a video guide developed by Rotarians in western United States.  

Using social media to attract members 

How does your club use social media to raise awareness and interest in your club? The Rotary Club of Summerville Evening, in South Carolina, USA, found that Facebook ads are a cost-effective tool for attracting new members, offering wider exposure than print ads the club had used in the past.


The Rotary Club of Ashburn, Virginia, uses MeetUp to promote lunch meetings, professional development sessions, monthly networking events, and service projects. The club has inducted four new members as a result, and continues to use the site as an attraction and engagement tool.


Of course, not all social media channels are created equal, so focus on the ones that reach your audience most effectively. By mixing entertaining content with useful information, you’re more likely to engage both potential and current members and to inspire them to become involved. Keep content diverse and interesting by asking members who are active on social media to contribute to articles and posts. Using social media allows you to expand your event’s reach and get your club noticed.


A FRESH APPROACH ON CLUB MEMBERSHIP
Rotary International

Give your members a meaningful Rotary experience by offering them opportunities to make a positive difference and connect with others. The following resources can help:



LEARN MORE ABOUT THE ROTARY FOUNDATION CENTENNIAL

The Rotary Foundation turns 100 in 2016-17! Our Foundation stands at the forefront of humanitarian service, having supported thousands of projects to provide clean water, fight disease, promote peace, and provide basic education — as well as the historic project dedicated to eradicating polio worldwide.

A myriad of possibilities – new membership options

Clubs now have flexibility in meeting frequency, format, and attendance, and may offer additional membership types to meet community needs. Dual membership enables young leaders to maintain their involvement in Rotaract while also being members of Rotary. Tell us how your club has used or is using this flexibility. Share your stories about:
Corporate/family memberships
Alternate meeting frequency and formats
Dual membership – Rotary and Rotaract

Learn more about the new flexibility for clubs and members.


Resources & reference

Watch: Revitalize + Rethink Your Rotary Club: Crafting Your Member Experience
Create a My Rotary account and enjoy the benefits of Rotary Global Rewards


Membership Minute is a bimonthly newsletter that provides the latest membership trends, strategies, best practices, and resources to help strengthen membership in your clubs. The newsletter is sent to Rotary coordinators, district governors, district membership chairs, club membership chairs, club presidents and subscribers. Please forward this to anyone who may be interested.

Send questions or comments to [email protected].

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