| | | | | Meet Today’s 15 Most Innovative Agency Executives in Media Buying and Planning Adweek salutes the 2017 class of Media All-Stars By Adweek Staff The media side of the agency world has both received more attention and grabbed the spotlight on its own by virtue of its growing importance in any campaign--digital, social, mobile, traditional or otherwise. The 15 All-Stars in this section represent the best and most original thinking across all the facets of media. Our Executive of...
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| | | | | | | | Infographic: How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands Marketers need to build trust, according to a new study By Emma Bazilian During the 2016 election, the term "fake news" became an important part of the national discourse--and, in the process, helped increase the public's awareness of a larger fake economy. "Consumers have been confronted by fake news, fake online reviews, fake phishing emails, fake applications that install malware, fake accounts on social media platforms--and the list...
Read more » | | The Budweiser Frogs Are Back, With New Friends and a New Favorite Beer Bud Light hits Britain with a croak By Patrick Coffee This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs ... for sister brand Bud Light's U.K. debut. Among the original trio of "Bud," "Weis" and "Er" from the 1995 Super Bowl ad, it...
Read more » | | Hot Dog! Why Oscar Mayer’s Wienermobile Rolled All the Way to a Remote Alaska Town Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes...
Read more » | | | | | Here’s What’s Bringing Rival TV Networks Together at Last Finding strength in numbers By Brad Adgate Cable and broadcast networks are rivals, that much we know. For years they have competed with each other for advertiser dollars, content and, more recently, for views online. But in the past month several networks announced they were collaborating to create a consortium. So what happened? The answer is simple: the aim is to keep...
Read more » | | Reader’s Digest Is Transforming Into a Digital-First Publisher Trusted Media Brands will present a lifestyle video series at Monday's NewFront By A.J. Katz Advertisers will flock to New York's Crosby Hotel on Monday for Trusted Media Brand Inc.'s second-annual NewFronts presentation. If last year's was any indication, attendees should bring their appetites. During its first NewFronts, TMBI spoke about its transformation from a venerable print publisher of lifestyle content, anchored by Reader's Digest, into a digital-focused content company....
Read more » | | At Its NewFronts Pitch, Spectrum Says It Offers ‘the Best of Both Worlds’ By Bridging TV and Digital Touts its new ad-friendly online tools By A.J. Katz "Thank you for defying our 'Weather on the 1s' report to make it here this afternoon," quipped Spectrum NY1 News morning anchor Pat Kiernan during today's Spectrum Reach NewFronts presentation at New York's Edison Hall. The buckets of rain didn't dampen the spirit of those in the room as Spectrum Networks' on-air broadcast talent introduced...
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