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Hi John,
Nielsen remains the dominant currency for the upcoming upfront season, deeply entrenched despite its flaws. But alternative currencies are gaining traction, with nearly three-quarters of US advertisers showing interest and Comscore leading with a new Media Rating Council accreditation.
Join me (register here) as I discuss how linear and streaming TV ad measurement has progressed in the past year, and where things stand in the currency revolution.
Reserve your seat today for Thursday, May 16 at 2pm ET / 11am PT.
See you soon,
Evelyn Mitchell-Wolf
Senior Analyst
EMARKETER
This Meet the Analyst Webinar is made possible by Attain.
P.S. Please forward this invite to colleagues who are interested in TV ad measurement.
Interested in sponsoring a webinar? Email [email protected] |
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