Meet the 2023 Crafted with Code Participants, presented by the Webbys and WP Engine

Build in Amsterdam was searching for a way to innovatively present the latest products from Moooi, which led to the creation of PAPER PLAY. Inspired by the brand’s hero product, Lukas Bazle’s Plié Plissé Light, PAPER PLAY embodies the fluidity of nature that’s signature to Moooi through its episodic and reactive vertical scrolling. Unique visual features and immersive soundscapes appear on every scroll, all with hidden interactions. Build in Amsterdam is featured for creating an exciting, memorable, and shoppable experience by giving each Moooi product its own visual and auditory moment. Find out what the team had to say about their project.

To revamp Warner Music Group’s online presence, CMYK developed a new digital image to embody the brand’s deep history yet focus on the future. The site is experiential and unconventional in its interface. An interactive vertical scroll tells its narrative, creating an engaging and meaningful experience. The site takes users through the WMG’s identity and story through an innovative take on more traditional builds. CMYK’s Wordpress site is a featured example of its strategic application to create a modern UX. Find out more about the project directly from its designer and developer!

Inspired by brutalist design, Niji built a radically sustainable website . Its architecture epitomizes a shift from traditional builds to a more pragmatic approach. Users have two choices on how to engage with the site; images, bright colors, and bold fonts populate the first interface. But the eco-mode is a raw version of the site that balances aesthetic with efficiency and performance, with an interface reminiscent of a bullet journal. Niji’s high performing site is highlighted for integrating an eco-design approach by fusing its visual identity and UX into two distinct interfaces. Watch the interview to find out more.

Timberland's cultural significance in fashion and culture is undeniable. To reconnect younger generations with the brand, R/GA created Timbs Trails . A digital experience memorializing the moments that made the brand quintessential, Timbs Trails tells the brand's story from its origins in New England—complete with original blueprints of the Yellow Boot. The six trails contain historically accurate imagery and unique, spatial soundscapes. R/GA is featured for creating an innovative digital experience that is interactive and intricate through their expert use of multimedia elements. Watch the team’s interview to find out more.