| | | | | | | | | | First Things First | | | | September 14, 2020 | | By Jameson Fleming |
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| | | Diversity, Inclusion and Community Are Among the Touchstones of Adweek’s 2020 Brand Genius Honorees | |
| | | | Each year, Adweek awards Brand Genius honors to a number of the top marketers in the industry. This year's class features 10 standouts, as well as our Brand Visionary, Ryan Reynolds, and Brand Save honoree Bryan Stevenson of Equal Justice Initiative. Check out the list: Marketers like P&G's Marc Pritchard, Verizon's Diego Scotti and Walmart's Janey Whiteside earned Brand Genius status. Adweek's Brand Visionary is a celebrity who has built a brand around themselves, often intersecting with the brand marketing world through their own product lines or as stars of major brand campaigns. This year's honoree, Ryan Reynolds, has fully embraced brand marketing—it's part of his core professional identity as the owner of Aviation Gin and Mint Mobile. He's the face of those companies' advertising, often creating the marketing ideas himself, along with his creative partner George Dewey. Read our interview with Reynolds: He explains his creative process, as well as how to maintain a light tone during such trying times. | | | | | |
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| | | Brandweek Masters Live: A Reimagined Experience for 2020 Begins Today | |
Many of our Brand Genius honorees (and past honorees—hello, Grand Brand Genius winner Fernando Machado) are taking the virtual stage for this year's Brandweek Masterclass Live: a virtually reimagined experience for 2020. It is not too late to save your seat for this year's event, which runs all week, including a recently added fifth day about career development. This year's lineup features an astounding array of marketing talent, as well as virtual networking sessions, taste tests of some of the hottest products and live musical performances. Here's today's agenda: MAINSTAGE 12:10-12:30 pm ET: Lessons in Leadership featuring Marvet Britto, President and Founder, The Britto Agency and Keisha Lance Bottoms, 60th Mayor of Atlanta12:35-12:50 pm ET: A Look Into the Crystal Ball: The Next Era of Digital Marketing featuring Tamara McCleary, CEO, Thulium and Randi Stipes, CMO, IBM Watson Advertising12:55-1:15 pm ET: State of Equality Inequality featuring Marc Pritchard, Chief Brand Officer, Procter & Gamble1:20-1:35pm ET: The Rise of Online Community featuring Jen Wong, Chief Operating Officer, Reddit
1:40-2 pm ET: The New World Order featuring Kofi Amoo-Gottfried, VP of Marketing, DoorDash and Sadira Furlow, VP of Marketing, Frito-Lay and Andrea Brimmer, CMO, AllyMASTERCLASSES 2-3 pm ET: Empowering Your Teams for the Next Era of Digital Marketing featuring Raja Rajamannar, CMCO and President, Healthcare, Mastercard, Orchid Bertelsen, Head of Digital Innovation, Nestlé USA and Randi Stipes, CMO, IBM Watson Advertising3-4 pm ET: Authentically Connecting with Community featuring Angelic Vendette, Head of Social Media Marketing, Stitch Fix, Paulie Dery, VP of Brand and Creative, YETI and Harold Klaje, VP of Advertising, Reddit4-5 pm ET: The Business Case for Brand featuring Tariq Hassan, CMO, Petco, Marisa Thalberg, Chief Brand and Marketing Officer at Lowe's Companies, Inc. and Vineet Mehra, Global CMO and Chief Customer Officer, Walgreens Boots Alliance5-6 pm ET: Leading Through Crisis featuring Kellyn Smith Kenny, former CMO, Hilton, Seth Solomons, CMO, Equinox and Marcel Marcondes, CMO U.S., Anheuser-Busch | | | | | |
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