Meet a Masterful Email Marketer

First some context on email marketing's boom via Klaviyo:

Now, someone doing it extremely well: Shinesty.

With an “entertain first, sell second” approach, Shinesty has click rates that are up 30% and revenue up 300% year over year. Through memes, jokes and the eagles mask below, Shinesty is rewriting the email marketing playbook. Here's how.

Last year, Susan Walsh sued Doner, alleging age discrimination as she was fired days before her 60th birthday. On Aug. 7, a judge ruled the suit could move forward.

Walsh alleges she was wrongfully terminated due to age discrimination and was paid less than male colleagues. Doner’s position is that Walsh was fired as part of a “workforce reduction” and that she was paid appropriately for her role. Read more on the case here.

In these tough times with tight budgets, every penny spent in ad-tech's opaque supply chain is scrutinized. That's why a recent test sell-side platform (SSP) TripleLift is so important. It found that cutting out an intermediary shaved 28% off the advertiser’s CPM costs. Another benefit? Campaigns were three times as likely to win premium ad inventory on auction. Get more info on the study's findings here.

This week's Inside the Brand podcast is a critically important one. There were 37 million people who didn't have enough food to eat before Covid-19 struck. Now, it's estimated that number is as many as 54 million people in the United States. Feeding America CMCO Cathy Davis joined us for a conversation about how to make a difference.

Encouraging face masks and raising money for shelters.

Chief Culture Officer and Founder of CAA Amp and Principal of Wade Enterprises, Dwyane Wade joins the Brandweek Masters Live lineup. Secure your pass today and join us for the fully reimagined virtual experience 9/14-9/17.

More people are calling the online retailer—and they’re staying on the phone longer, too.

Short film from WNBA team says there is 'no off-season in the pursuit of justice.'

They are making TikToks, drinking wine and closing the generational gap.

How to make the most of lifecycle marketing.

The measurement firm is eyeing growth in connected TV.

The media conglomerate plans to expand the publication’s digital presence with W Media.