Medium is launching four of its own subscription publications -- with more to come

Medium is hiring editors-in-chief for publications about technology, business, health and general interest.

Maintaining a good user experience while offering high ad viewability remains a complex juggling act for publishers.

With growing confidence in their own subscriber acquisition strategies, European publishers are making retention a higher priority this year while satisfaction with platform support has declined, according to a report from German media house Axel Springer.

Google navigation app Waze is ramping up its ads business with a new deal with WPP, home of ad-buying giant GroupM.

On this week's Making Marketing Podcast, former PepsiCo and Visa marketing exec Shiv Singh, discussed why brands today lack trust, the difference between brand purpose and brand equity and why he still likes Facebook.

More than $2.5 billion worth of spending power will be represented at the Digiday Retail Forum: Direct-to-Consumer. Don't miss out on your chance to connect with an influential group of decision-makers in New York on March 21.

When paired with a human perspective, AI can maximize conversions and change the entire customer experience for the better. Watch the webinar now. Sponsored by IBM.