MediaPost ’s Outfront Forum to Gather the Big Media Buyers

April 26, 2023
The Yale Club • New York, NY

A Look Into the Future: Upfronts 2023-2024

TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottom line as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.

For over a decade and in advance of the Upfront, MediaPost’s OutFront Forum gathers the biggest media buyers on the planet to explore their short-term and long-term plans. Over breakfast and two morning panels senior agency executives share their plans and expectations for allocation in 2023 and their five-year outlook. How are the people behind big media spending planning to manage the TV revolution on every available screen?

This is a chance to get absolute clarity on where advertising dollars are heading in the next few months. Sign up now to be a part of this very special experience!