| Since it was founded in 2008, Interpublic’s IPG Mediabrands unit arguably has undergone more change in leadership, organization, product, services and philosophical approach than any of the other major agency holding company media-services divisions. So it shouldn’t be surprising that its transformation has continued under its most recent chief, Eileen Kiernan. What is surprising is how much it has accelerated. In less than three years, Kiernan has completely retooled the organization -- consolidating most, if not all of its data and technology innovation and development under a rebooted Kinesso unit, enabling its client-facing agency brands (Initiative, Mediahub, and UM) to focus 100% on service, ideation, execution and stewardship. |
