New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs. Read the whole story
Is this the beginning of the AI revolt or a preview of what we'll see happening as the "emergent agency" of AIs comes into conflict with the marketing goals of ... Read the whole story
With deep ties to the world of branded content, Orme founders Faisal Ahmed and Bob D'Loren want to revolutionize the social side of commerce - an industry expected to encompass ... Read the whole story
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In this week's edition of "3.know," AI expert Shelly Palmer discusses the implications for copyrights and creativity, as well as synthetic AI-generated panels for marketing and media research. Read the whole story
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