Trade groups like the ANA and the WFA are accelerating their role educating the ad industry's use of AI. Now would be a good time to take a more proactive ... Read the whole story
"We've reached a tipping point where AI has shifted from a nice-to-have to a must-have for marketers," says long-time ad exec and consultant David Berkowitz. "As these technologies continue to ... Read the whole story
The trend toward "in-housing" digital media has challenged many independent agencies-imposing budget constraints leading to lower profits and product quality, inhibiting agency and brand growth. With this article, we introduce a series on how outsourcing media execution can help balance people, workflow, and technology while maximizing growth and profitability. Click for more
Much has transpired since we last checked in with Shelly Palmer, and in this week's edition, he brings up to speed on the latest in disruptive media tech. Read the whole story
"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment." Read the whole story
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
