That's what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking ... Read the whole story
Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations. Read the whole story
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. Read the whole story
What drew your executives and media buying team to this industry? Chances are it won't be found as they're trudging through the weeds. Here's how the move to an outsourced media execution partnership can help everyone focus on the work they love. Part Five of our six-part series. Click for more
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 ... Read the whole story
Is this the end of Paramount -- and big linear media -- as we know it, or is this the beginning of the final phase of the transition from traditional ... Read the whole story
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