Nature abhors a vacuum. Apparently, so does artificial intelligence. So the ABA is teaming up with Bloomberg Media to help fill it. It's called "The Business Guide to AI," and ... Read the whole story
Tech-savvy PMG this morning became the latest in a long line of agencies launching their own bespoke generative AI chatbots. But so far, it's not talking. At least not to ... Read the whole story
This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and self-attributing networks. Read the whole story
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
A well-structured, efficient data architecture gives AI models the foundation they need for optimal performance, with mechanisms that streamline data collection and guarantee timely and precise ingestion of data. Read the whole story
Meta is prepping marketers for the world's "first AI-powered holiday season" with the launch of automated budget scheduling and bid multipliers to help make the most out of ad campaigns. Read the whole story
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