Media companies ’ diversity reports reveal fewer employees are willing to disclose their demographic data

While first-party customer data is essential for targeted advertising, it’s not the whole story. The most successful brands are augmenting first-party data with high-quality third-party data from reliable sources to improve marketing outcomes.

To learn more about the “secret sauce” in customer and prospect marketing, join ‘The State of Marketing Data Enhancement and Analytics’ virtual event hosted by Wiland on September 14.

Hear from a panel of experts from Wiland and Digiday as they unpack some of their recent State of the Industry report findings, including use cases for third-party data.