|
|
|
|
Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals By Jason Lynch This year's upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based advertising, which uses data sets from buyers or marketers to target audiences outside of Nielsen's traditional age and gender demos that make up the C3 and C7 currency. All of the companies... Read more » |
|
|
|
Promoted Content by Adobe | |
|
|
|
|
|
|
When and Where People Are Listening to Podcasts Most in the United States Peak listening times are 8 a.m. and 11 p.m. By Sami Main You might think Virginians would listen to news and politics podcasts the most, but that honor goes to New Jerseyans. And while Texans are all business, Pennsylvanians are all about their pop culture. Acast, a podcast streaming platform and distributor, has discovered some new insights about podcast listeners like the genres people listen to most... Read more » |
|
|
|