Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.
| Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies. Additional coverage: Substack has moved away from "trust and safety" to "standards and enforcement" to better reflect its long-held stance. In the latest edition of Digiday's Confessions series, we hear from a marketing associate and creator about the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility. During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today. Following the YouTube Shorts view count change, brands are celebrating, but creators don't think it makes a difference for them. In the fifth episode of our limited podcast series WorkLife Presents: Mom's At Work, we dive into the rising financial pressures facing working parents today — which have never been higher. From sister site, Modern Retail: PetSmart is now shipping 90% of its online orders from stores instead of distribution centers Other things to know about Highlight your company's dedication to important social causes such as veterans support, education, sustainability and more with the Greater Good Awards. Enter by Friday, May 9 to take advantage of the best rate. A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. Sponsored by TeenVoice. Digital media offerings are a must to keep brand clients from moving on to a competing agency. While scaling such efforts is a challenge, solutions exist that lie between in-house and outsourcing. Sponsored by Pathlabs. | | |
|
howdy! howdy! howdy! howdy! howdy! |
