| Media Buyer & Planner Today | |
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| | #1 UM Wins Accenture Global Account | The management consulting firm and ad services provider has selected IPG Mediabrands UM as its strategic media planning and buying agency. UM replaces incumbent media agency MEC, which is part of GroupM. A MEC spokesperson told Ad Age the agency had worked with Accenture since 1987. Perhaps coincidentally, Kasha Cacy, UMs U.S. CEO began her career at Accenture. | WHY THIS MATTERS: Accenture is not a huge advertiser, spending about $23 million on measured media in the U.S. in 2016, according to Kantar Media data. But its media buys are aimed at reaching C-Suite executives who are its primary clients. In an interesting twist, Accenture owns its own digital agency network and also works with DigitasLBi, but said it selected UM to help build personalized, cross-channel media strategies that integrate and optimize digital, mobile and social media. | Three Takes: Ad Age | Adweek | MediaPost
| | #2 Google Ponders Ad Blocker for Chrome | The giant search platform is planning to introduce an ad-blocking feature in the mobile and desktop versions of its Chrome web browser, The Wall Street Journal reports, citing unnamed sources. The ad-blocking feature, which could be switched on by default, would filter out certain online ad types deemed to provide bad experiences for uses as they browse the web. Google is reportedly still ironing out specific details. Among the ads that would most-likely be targeted for blockage include pop-ups, auto-play video ads with sound, and prestitial ads with countdown timers. | WHY THIS MATTERS: By switching to its own ad-filter, Google would be hoping to quell further growth of blocking tools offered by third-party companies, some of whom charge fees in exchange for letting ads pass through their filters, The Journal reports. While Google generates over $60 billion in revenue from its online advertising, it does not seem concerned that it will take a big revenue loss if certain ads are blocked. | Three Takes: WSJ | Business Insider | MediaPost
| | #3 Scale Helps Instagram Lure Dollars from Snapchat | Instagrams Stories feature, for which it began widely selling ads for just over a month ago, has more people using it daily (200 million) compared to Snapchats 156 million, and is already attracting more ad dollars, Digiday reports. A combination of Instagrams pure reach, as well as its targeting and retargeting capabilities, has made its Stories feature a more attractive bet for brands. Meanwhile Snapchats growth has fallen since Instagram stories was launched, and its buzz has diminished. Many of our clients are deprioritizing Snapchat, says Tom Buontempo, president at Attention, the KBS social media unit. Its no secret that Instagram has Snapchat in the crosshairs. Capital One, Nike, Ben and Jerrys and Netflix were among 30 brands who tested ads on Instagram Stories before it was rolled out. But since then, major brands like Honda, Choboni and Five Hour Energy have also jumped on board. | WHY THIS MATTERS: With technology help from parent Facebook, Instagram not only has more user scale, but also offers ad brands more self-serve ad options. For example, Instagram provides marketers with a unified dashboard for buying and tracking ads, making it easier for clients to target and track analytics. Instagram also has more flexible buying options, letting buyers buy ads on a performance-based cost-per-click basis. Snapchats younger audience is still a draw for many advertisers, but it needs to ramp up on its measurement data and roll out more self-serve options. | A Take: Digiday |
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| 11.4 | Percentage of over-the-air advertising revenue increase for local TV stations in 2016, thanks in part to political spending, according to a report by BAI/Kelsey. The 2017 local TV station OTA ad revenue is forecast to decrease by 4.1%. Digital revenue for local TV stations grew 10.4% to $1.006 billion in 2016 and is expected to increase another 8.8% in 2017. | Reported by Broadcasting & Cable
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| Survivor Paces CBS Against Repeats | by Michael Malone CBS was the easy ratings winner on repeat-rich Wednesday, putting up a 1.4 in adults 18-49, per Nielsens overnights, and a 5 share. Two hours of Survivor did a flat 1.7 for CBS, then Criminal Minds: Beyond Borders did a flat 0.8. ABC was at 0.9/4, with repeated comedies before Designated Survivor fell 9% to 1.0. Fox and NBC scored a 0.8/3. Fox had Shots Fired at 0.8, down a tenth of a point from last week, and a repeat of Empire. NBC was in repeats throughout prime. The CW, at 0.3/1, too was in repeats. Among Spanish-language players, Univision had a 0.6/2 and Telemundo a 0.5/2.
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| HRISTOS VAROUHAS was promoted to a global chief strategy officer at TBWA, where he will oversee the dedicated Apple account unit Media Arts Lab. He was previously regional chief strategy officer at TBWA Australia/New Zealand and will be succeeded in that role by MATT SPRINGATE, according to an AgencySpy report. Springate was previously a managing partner and head planner at Grey London. ALMA DERRICKS was named to the newly created position of chief marketing officer at El Rey Network. She will work out of the network's Los Angeles office. She was most recently VP, sales and marketing for the resident shows division of Cirque du Soleil. Prior to that she held positions at Paramount, United Media, The Los Angeles Times and HBO. ROSANNE JOHNSON was appointed executive director of client engagement at VML. She was most recently global director, digital lead on the Colgate-Palmolive account at Red Fuse Communications. PHIL SIMMS will join the CBS studio show The NFL Today as an analyst beginning with the new NFL season. He replaces Tony Gonzalez who left the show after three seasons. Simms recently was replaced as the lead CBS broadcast booth game analyst by Tony Romo. Simms, the former New York Giants quarterback and two-time Super Bowl champion, joins analysts Bill Cowher, Boomer Esiason and Bart Scott on the studio show, along with host James Brown. He had spent 20 years in the CBS NFL broadcast booth. |
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| Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Technologies June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More
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