| Today's Top Stories | | #1 | Senators Urge FTC to Examine Ad Fraud
| | | Democrat U.S. Senators Mark Warner of Virginia and Chuck Schumer of New York plan to send a letter to the Federal Trade Commission asking the regulatory body to examine the ad fraud situation in online advertising. The senators, both members of the Senate Banking Committee, say the ad industry's self-regulation attempts may not go far enough in stamping out the $7 billion a year problem. They say eventually the wasted ad dollars will be passed along to consumers unless the situation is fixed. They ask the FTC to answer and come up with solutions to six questions.
Why This Matters: Warner likens the online ad fraud problem and potential consequences if it is not fixed to some of the forces that led to the 2008 financial meltdown in the country. "This is a $60 billion industry and some of the fraud numbers say that 10% of that is being wasted," he says. "And you're seeing some of the same tools [we saw] in stock manipulation. This needs to be looked at."
Three Takes:WSJ | B&C | Ad Age
| | | #2 | Booze Biz Takes Risks Serving Ads on Snapchat
| | | Alcohol brands are flocking to market on the young-skewing social media app but are well aware of the precautions they must take because of the large number of teens using the platform. Anheuser-Busch, MillerCoors, Beam Suntory, Diageo and Bacardi Limited are among the brands who have advertised on Snapchat, Ad Age reports. While Constellation Brands will run its first campaign this fall with ads for Modelo Especial and Svedka vodka. Those still hesitant because of the large number of teens on the app include Brown-Forman (Jack Daniels) and Heineken.
Why This Matters: Beer and liquor brands are walking a fine line. They say they are only serving ads to users who are 21 and over, based on birthdates entered upon registration. But users can lie about those birthdates and that could potentially get the brands in trouble. Meanwhile the median age of Snapchat users is rising. As of April, 14% of smartphone users ages 35 and older were using Snapchat. That's up from 2% in April 2013.
A Take:Ad Age
| | | #3 | Dodge Takes Bite Out of Sharknado Movie
| | | Syfy's fourth edition of the Sharknado movie franchise premieres on July 31 and it has an ad deal package in place with Dodge, Ad Age reports. The package will feature three of its seven models integrated in the movie, including an over-the-top air stunt, as well as five 30-second vignettes that offer a behind-the-scenes look at the planning, preparation and execution of that stunt. Three of those vignettes will air on all the NBC cable networks prior to the premiere of Sharknado 4. Others will run on social media. A "sharkified" version of the Dodge Charger will also be on display during Syfy's appearance at Comic Con in San Diego July 21-23.
Why This Matters:Sharknado has become a pop culture phenomenon. Even though Sharknado 3 was a bit of a disappointment, delivering 2.8 million viewers and a 0.9 18-49 rating, down 31% from Sharknado 2, it was still the highest rated program on Syfy. And marketers want to be a part of that in ways that go beyond traditional 30-second commercial spots.
A Take: Ad Age | | #4 Networks Could See Record Convention Ad Revenue (B&C)
#5 How Con Man Duped a String of Agencies (Adweek)
#6 Amazon Tries to Fix 'Prime Day' (Digiday)
#7 Tips for Navigating Agency Rebate Situation (Ad Age)
#8 How iHeartRadio Used YouNow (Digiday)
#9 Snapchat's Custom Lenses Popular With Sponsors (Adweek)
#10 Analyst Ups Agency Stock Targets (MediaPost)
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Number of U.S. ad blocking users in millions in 2016, according to eMarketer data. That's up 34.4% from 51.9 million in 2015 and now totals 26.3% of all U.S. internet users.
Reported by eMarketer |
| | Ratings | NBC Wins With Olympics Pre-Cursor
By Michael Malone NBC took top broadcast honors Sunday with a 2.0 in adults 18-49, per Nielsen's overnights, ahead of ABC's 1.2/5, CBS' 0.8/3 and Fox's 0.4/2. NBC had Olympic track and field trials at 1.1, followed by gymnastics trials at 2.4. ABC aired an America's Funniest Home Videos repeat, before its game block gained viewers over last week's holiday weekend airing. Celebrity Family Feud grew 36% at 1.5, while $100,000 Pyramid increased 25% to 1.5 and Match Game climbed 9% to 1.2. On CBS, 60 Minutes pulled a 0.8 and Big Brother a 1.6, up 14%, before repeats. Fox aired repeated comedies. For more, click HERE |
| | Fates & Fortunes | MARC LEONARD was named senior VP of content strategy at Fuse Media. He will manage the company's linear programming and multiplatform scheduling strategy for content across its TV channels, websites and mobile app. He will also be responsible for content acquisition. Leonard previously spent 22 years at Viacom Media Networks, most recently as senior VP, platform strategy for Logo. RASMUS BJURSTROM has joined agency Perfect Fools in the newly created position of strategic director. He was most recently a creative director at OMD Sweden. SWIZZ BEATZ has been named global chief creative for culture by Bacardi Limited. A report by Ad Age says the celebrity music producer will not appear in ads for the liquor marketer initially, but he will be involved in various aspects of marketing and advertising the brand across platforms.
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| Media Buyer & Planner Today
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John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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