Media Buyer + Planner: New NewFront Complaints; Hulu Ad Opportunities

CBS and NBC finished atop the broadcaster heap Tuesday, both with a 1.2 rating in adults 18-49, per Nielsens overnights, and a 5 share.

CBS saw NCIS grow 8% to 1.4 and Bull climb 9% to 1.2, before NCIS: New Orleans fell 9% to 1.0.

On NBC, The Voice slipped 11% to 1.6 and a double run of comedy Great News did a 0.8 and 0.6; Great News had a 1.2 and 1.0 when it debuted a week ago. Chicago Fire rated a 1.2, down a tenth of a point.

ABC was next at 0.9/3. The Middle did a 1.1, down a tenth of a point, and American Housewife a flat 1.2, then Fresh Off the Boat scored a flat 1.0 and Imaginary Mary fell 13% to 0.7. Marvels Agents of S.H.I.E.L.D. grew 17% to 0.7.

Fox scored a 0.8/3, as Brooklyn Nine-Nine did a 0.6 and The Mick a 0.7, both down a tenth of a point, before Prison Break rated a flat 0.9.

The CW was at 0.6/2, with The Flash at a flat 1.0 while iZombie slipped 25% to 0.3.

Among Spanish-language nets, Univision did a 0.6/2 and Telemundo a 0.4/1.

HENRY TAJER is leaving his post as CEO of IPG's Mediabrands. He held the position for two years after being promoted from global chief operating officer at Mediabrands. In all he has been with Mediabrands for over 10 years, earlier holding executive posts with the agency's Australia and Asia Pacific operations. Tajer will not be replaced, but instead IPG Mediabrands chairman Philippe Krakowsky will now also handle that role. Under Tajer, Mediabrands' ad-buying agencies have had some successes and failures, winning the Coca-Cola, Johnson & Johnson and Hulu business, while losing MillerCoors and Hyundai/Kia.
JOHN GRAY has joined Pinterest as vertical strategy lead for automotive and entertainment accounts. He was most recently VP and director of platforms and partnerships for WPP's dedicated Ford agency GTB. He first joined the agency in 2008 when it was known as Team Detroit. He also served as associate communications director at JWT Detroit, where he oversaw digital media planning. In another Pinterest hire, ARTHUR SEVILLA has joined the social platform as lead of vertical strategy for consumer products goods. He was previously global director of e-commerce and strategy at Mondelez.
JOAO COUTINHO has joined Y&R in the newly created position of North American executive creative director. He was most recently a group creative director at Grey New York. Prior to that he was a creative lead at Ogilvy Brazil and worked at several agencies in Portugal, including BBDO, JWT and Lowe.