| Today's Top Stories | | #1 | Millennial Dads Heavier Social Media Users Than Moms
| | | A study on modern parents from youth insights company Cassandra says millennial dads are much more likely than millennial moms to stage photos of their children to share on social media. Media Life reports that millennial dads are also more likely than moms to post videos of their kids online and just as likely to post comments about their children online.
Why This Matters: The survey found just 19% of millennial parents in the U.S. feel dads are represented fairly by brands. The study suggests that brands should reconsider their thinking when targeting millennial parents and give more consideration to reaching out to young dads.
A Take:Media Life
| | | #2 | Honda Campaign Targets Hispanic Consumers
| | | A new campaign for Honda's 2017 Ridgeline pickup truck, produced by Hispanic ad agency Orci, is specifically designed to appeal to Hispanic consumers. MediaPost reports that the new campaign, which is launching during the broadcast of the Mexican soccer championship on Univision and Univision Deportes, also includes digital, social and experiential elements.
Why This Matters: Phil Hruska, manager of media strategy at American Honda, says the campaign was specifically created for Hispanics. He says the mid-size truck segment is robust and popular among Hispanics and that "there are nuances and insights that are rooted in Hispanic culture that play a vital role in communicating and connecting with this target."
A Take:MediaPost
| | | #3 | Hasbro Says Influencers Need to Be Authentic
| | | Victor Lee, senior VP of digital marketing at toymaker Hasbro tells MediaPost that it is more important for social media influencers to be authentic than to have millions of followers. He cites a YouTube video of a grandfather and grandson playing with the Hasbro game Pie Face that went viral and spiked sales. He says Hasbro wants influencers who genuinely enjoy its products, not ones who endorse strictly because it's a business transaction.
Why This Matters: What's best for every brand in its marketing is different, but Hasbro is clearly in the minority, as most brands are looking for celebrity influencers with mass social media followers.
A Take: MediaPost | | #4 Five Threats to Facebook's Dominance (Media Life)
#5 Martin Agency President Says 'Manbassadors' Helped Her Succeed (Ad Age)
#6 Yeti Sponsors History's Branded Content Block (B&C)
#7 Google Acquires Streaming Platform Anvato (MediaPost)
#8 Thrillist-Created Cider Ad Gets 54 Million Facebook Views in Two Days (Digiday)
#9 Why Dieters Flock to Instagram (NYT)
#10 Univision Sues Charter Over Carriage (B&C)
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Percentage of U.S. marketers who believe that being able to target audiences more precisely is the most important benefit of programmatic television, according to a survey by WideOrbit. Another 13.5% say it is lower CPMs, while 10.7% cite the automation of the transaction process.
Reported by eMarketer |
| | Ratings | 'Big Brother,' CBS Serve Up Thursday Win
By Luke McCord CBS took the top ratings spot Thursday with a 1.3 rating/5 share among adults 18-49, according to Nielsen overnight numbers. Surrounded by repeats, Big Bother matched last week's 1.8. ABC finished in second with a 0.9/4. BattleBots was flat at a 0.9, while Greatest Hits dipped a tenth to a 1.0. NBC placed in third with a 0.7/3. Spartan: Ultimate Team Challenge slipped a tenth to a 0.9, and Aquarius jumped 25% to a 0.5. Fox trailed in fourth with a 0.5/2. Home Free was even with last week with a 0.5. The CW pulled in a 0.2/1 with Beauty and the Beast flat at a 0.2. For more, click HERE |
| | Fates & Fortunes | ALISON HOFFMAN was promoted to the newly created position of chief marketing officer at cable network Starz. She was previously executive VP of marketing and will spearhead all consumer and affiliate marketing for the network, including brand and creative strategy, media planning and digital and social marketing. Hoffman joined Starz from AMC Networks in 2012. LUCIA GRILLO is leaving her position as VP/head of integrated production at Dentsu digital agency 360i, according to a report by Adweek's Agency Spy. She had been with the agency since January, having joined from Vice Media, where she was a group account director. ROBIN RUSCH was named global CEO at experiential marketing agency Infrared. She most recently ran her own management consultancy, but prior to that, Rusch was CEO of Omnicom's BrandWizard.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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