| Today's Top Stories | | #1 | Buyers Will Monitor Fox News Ratings Minus Ailes
| | | Longtime Fox News chairman-CEO Roger Ailes resigned Thursday night after 20 years at the cable news operation in the midst of accusations against him of sexual harassment by a former network news anchor. Executive chairman of 21st Century Fox, Rupert Murdoch, will assume the role as chairman and acting CEO until a replacement is found. There is not expected to be any immediate withdrawal by advertisers, Ad Age reports. Media agency executives Dave Campanelli at Horizon Media and Rino Scanzoni at WPP's GroupM say advertisers will be watching to see the impact of Ailes' departure on the direction and ratings and also to see if any on-air talent follows him out the door.
Why This Matters: Advertisers on Fox News and Fox Business Channel are there to reach a certain target audience that is different than viewers who watch the other cable news channels. Much of that audience is brought in by the way the networks cover news and by their on-air personalities. So the brands and their agencies will be watching to see if things remain the same.
A Take:Ad Age
| | | #2 | Sponsors Praise Moving NBA All-Star Game From N.C.
| | | Anheuser-Busch In Bev and PepsiCo are among the major NBA sponsors that are supporting the league for moving the location of the 2017 NBA All-Star game from Charlotte because of the state's anti LGBT law, Ad Age reports. "We share the NBA's commitment to diversity and inclusion and respect the league's decision," said an A-B In Bev spokesperson. PepsiCo issued a similar statement.
Why This Matters: Jim Andrews, a senior VP of marketing at sponsorship consultancy IEG, says the move by the NBA is a positive one for brands because it takes away the controversy surrounding their sponsorship of the game. "They will now not be the center of protests or anything like that if the All-Star Game was to be in Charlotte," he said.
A Take:Ad Age
| | | #3 | Chef Boyardee Launches DC Comic Character Pastas
| | | The canned pasta company will produce pastas in custom shapes tied to DC super heroes, MediaPost reports. The can labels will also feature DC characters. Pastas will be in the shapes of Wonder Woman, Supergirl and Batgirl, along with Superman, Batman and The Flash. Among the retail partners carrying the special brands are Kroger and Walmart. Promotion is also being run on Facebook and Twitter. The campaign is part of a multi-year licensing agreement between Chef Boyardee and DC Comics.
Why This Matters: Co-branding campaigns are becoming more and more popular and this is another example. This is not the first partnership between DC and Chef Boyardee parent Con Agra. In 2002, they teamed up on a similar deal involving Justice League and Swiss Miss Cocoa Mix. And Chef Boyardee, before being acquired by Con Agra in 2000, produced co-branded pasta with Pac-Man and Marvel's X-Men.
A Take: MediaPost | | #4 Havas Launches Media Agency Network (MediaPost)
#5 Hallmark Channels See Big Gains in Upfront (B&C)
#6 Tinder Ads Promote Sephora Collection Relaunch (Adweek)
#7 Six CP+B Boulder Execs Form Agency (Adweek)
#8 Cable Nets Cut 2Q Commercial Time (MediaPost)
#9 Benefits of an Agency Chief Product Officer (Ad Age)
#10 Colle+McVoy Wins Famous Dave's Account (Adweek)
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Number of Twitter users in millions worldwide in 2016, according to eMarketer projections. That's up 10.9% from 2015 and just under one in five Twitter users are in the U.S. Overall, the number of worldwide Twitter users is projected to reach 310.1 million by next year, up 8.3%.
Reported by eMarketer |
| | Ratings | CBS Wins With 'Brother'
By Michael Malone CBS was top of the broadcast standings Thursday, with Big Brother at a 1.7 rating in viewers 18-49, down 11%. Repeats led into Big Brother, and Republican National Convention coverage led out; CBS did a 0.7 in the latter to give the net a 1.2 rating and 5 share for the night, per Nielsen's overnight ratings. Next up was NBC at 1.0/4. The season finale of Spartan: Ultimate Team Challenge did a flat 0.9 while NBC's RNC coverage scored a 1.1. ABC scored a 0.7/3. Battlebots and Greatest Hits both slipped 22% to 0.7, before ABC's political coverage rated a 0.7. Fox had a 0.6/3, with the Bones season finale at a flat 0.8 and Home Free down a tenth at 0.4. CW aired a repeat of DC's Legends of Tomorrow, then a new Beauty and the Beast at a flat 0.2. For more, click HERE |
| | Fates & Fortunes | RENATO FERNANDEZ was promoted to an executive creative director post and DOUG MENEZES was elevated to creative director at TBWA/Chiat/Day Los Angeles. Fernandez was previously a creative director, while Menezes was an associate creative director.
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