Measuring metaverse success without traditional identity resolution capabilities The metaverse separates identity and personality, creating a challenge for effective measurement
ClickZ Daily: Nov 21, 2022 |
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| Good morning! Although users re-invent themselves online, Web2 platforms such as social media still tie personality to a real-world identity. The metaverse goes one step further. It allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to monitor marketing metrics. As Web3 dawns, marketers must find a new way to measure success in the metaverse. Jason Alan Snyder, Global CTO of Momentum Worldwide, dives into this paradigm shift and examines how marketers can measure success in the metaverse. How can ClickZ help you in 2023? Let us know the topics you want to hear about. Team ClickZ Subscribe to the ClickZ Marketing Masters Podcast: Apple | Spotify | Google | Amazon |
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Metaverse Jason Alan Snyder The metaverse allows users to express their personality completely separately from their identity. This creates a challenge for marketers who aim to monitor marketing metrics. As Web3 dawns, marketers must find a new way to measure success in the metaverse. |
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ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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| Inclusive marketing Benjamin Broomfield "The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to technology but is also highly engaged with inclusivity and diversity. An app that offers them both whilst they party is a win on three counts!" Read more |
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| Web3 Benjamin Broomfield Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early adopters Read more |
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| Commerce & Sales Ed East Amid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargain. However, rather than seeing a repeat of the overconsumption of previous Black Fridays, this year may see more considered consumption instead. Read more |
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Marketing Masters Podcast |
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ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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| Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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