🎛️ Measuring and optimizing email performance

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Plus, MarTechBot clears up the difference between CDPs and identity resolution platforms

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Nov 07, 2023

Good morning, Marketer, if you’re looking to improve or reboot your email outreach, today is your day.

Contributor Michael Maximoff shares key metrics and optimization strategies that helped transform email outreach at Belkins and set a course for long-term success.

If you’re looking for some short-term wins along the way, check out these tweaks you can make to your marketing automation program. Many of them are email-related.

Also today, we discuss some differences between identity resolution platforms and CDPs with MarTechBot. MarTechBot also offers some pointers on improving your prompts — a necessary skill these days!

Chris Wood,
Editor

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