| | Ready or not, the cookie crackdown is in full effect. The cumulative effect of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection (ETP) on Firefox, and more granular third-party cookie blocking on Chrome are making measuring digital marketing activities increasingly difficult. Read more
From the archive: The Fundamentals of Marketing Measurement and Analytics |
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In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, or CCPA, has been likened to the GDPR and is similar to the sweeping EU law, at least in spirit. Read more
Go deeper: A Marketer's Guide to the CCPA |
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ads.txt had until recently a significant limitation: it only applied to web advertising and was not capable of helping media buyers and sellers prevent fraud taking place in the market for in-app ads. Calls for a solution led to the IAB to come up with an extended standard for in-app advertising dubbed app-ads.txt. Read more |
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| Short Guide to: Mobile Marketing Best Practice (NEW)
Econsultancy's new Short Guides offer digestible versions of our comprehensive reports - ideal for when you need the insight but are short on time. In this short guide we'll cover three key themes to help you deliver better mobile experiences for your customers and improve the performance of your mobile marketing activity. |
Social Media Strategy Best Practice Guide
This report provides a framework for developing a social media strategy, as well as a summary of the main considerations when developing a strategic approach to social media marketing and communications. |
Social Media Platforms Overview
This report offers a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. |
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| The new and improved Digital Skills Index is now available to Econsultancy subscribers. Test your skills and receive a complete diagnostic; identify and fill any knowledge gaps by following your personalised learning plan. Brand new questions, updated content recommendations and improved learning paths make it easy to grow your skills and knowledge. Subscribe to get started with your skills diagnostic. |
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| Join Econsultancy and Sitecore for this enlightening webinar exploring one of marketing's toughest challenges — getting executive buy-in for your digital transformation. Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power. We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
Select from the below times:
September 25th 2019, 9am SGT, 6pm PDT, 2am BST
September 25th 2019, Noon PDT, 8pm BST |
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In the 3 most recent Google core updates, there has been a strong focus on E-A-T (expertise, authoritativeness and trustworthiness) which are guidelines Google uses to judge the quality of website content. In this article, we explain what it means, why it’s back on the agenda and what marketers need to know. |
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