As retail roars back to pre-COVID levels, marketers must again confront a crucial challenge: how do they tie their digital marketing efforts to in-store purchasing?

But that isn’t the only challenge advertisers are facing.

The demise of the third-party cookie is fast approaching. There’s also the rise of Connected TV and other emerging ad channels where consumers are increasingly paying attention. Not to mention, there’s constant pressure on marketers to prove the value of their campaign ad spend.

In the New Open Web, advertisers can overcome these challenges — and so much more.

The New Open Web empowers marketers to move beyond third-party cookies, measure in emerging channels and determine the impact their digital campaigns have on offline outcomes — including in-store purchases.

In our guide, 3 Key Areas of Focus for Marketers in 2022, we’ll explore how advertisers can address each area and ensure they’re set up to succeed in the New Open Web of today and tomorrow.