Meaningful marketing through storytelling

Why story? Why now?

Over the past 25 years Murray Nossel, Ph.D., has shared his listening and storytelling method with thousands of individuals in academic, corporate, organizational, and clinical settings. In this opening keynote of our Engagement Marketing online course, he will share ideas for how to use storytelling to communicate with library users. Starting with the prompt "Why story? Why now?" he will demonstrate his step by step approach for creating powerful and meaningful messages.

Keynote

Murray Nossel, Ph.D.
Founder, Narativ; Author, Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication (2018)

EARLY-BIRD DISCOUNT
Register by this Friday, April 20 to save 20% on the registration fee.

Telling your library’s story is a powerful way to engage your audiences and demonstrate its impact. Through live interactive sessions on May 16 & 30, 2–4 PM ET—bridged with homework, online workshops, and discussions—you’ll learn from experienced library marketing leaders how to move your library’s marketing strategy from promotion to engagement.

Session topics include:

The Impact of User Stories in Library Marketing

Think Big Marketing on a Small Change Budget

Innovative Ideas and Tech Tools Anyone Can Execute

The Power of Partnerships

BONUS!

Register early and get immediate access to archived video
recordings from past courses:

Effective PR & Media Outreach

Social Media Marketing 101

EARLY-BIRD DISCOUNT
Register by this Friday, April 20 to save 20% on the registration fee.

Discounted group rates are also available!
Please contact Roger Jarman at [email protected]
or call (646) 380-0773 to check your eligibility.

Forward to a colleague