Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reuinite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.

TODAY’S HEADLINES – 12.09.2020  
 
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DAILY SCOOP

McKinsey apologizes for role in opiod crisis, Redbox launches streaming service, and Google’s Year in Search

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reuinite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.


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CRISIS COMMUNICATIONS

4 proactive steps for preserving brand reputation

Do you know what skeletons are luring in your organizations’ closets? Here’s how to make sure you aren’t caught by surprise.


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A DAY IN THE LIFE

Red Lorry Yellow Lorry’s Hélène Joubert: We can be resilient

Despite all the hardships the industry has faced in 2020, here’s what is giving hope to the European director for the lorries.



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LEADERSHIP COMMUNICATIONS

Experts lay out the role internal comms should play in refreshing and reinvigorating the workforce

New data says 80% of employees have no motivation right now. Here’s how to inspire, encourage and uplift wrung-out colleagues.


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DAILY SCOOP

IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000

Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.


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PR INDUSTRY

In your first client meeting, don’t ignore the budget

If you can’t agree on a number, the rest of your back and forth will be a waste of time.



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RESEARCH SNAPSHOT

Report: Digital strategy takes precedence in communicators’ plans for the future

In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.


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THE WORKPLACE

5 ways to build a partnership with IT to improve employee experience

Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar.


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RAGAN AWARDS

Don't miss this Friday's Crisis Communications Awards entry deadline

2020 has not been lacking in the crisis department. Submit your crisis communications work by this Friday, Dec. 11.


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CRISIS COMMUNICATIONS

Can energy companies like Exxon shed their image as polluters—and should PR pros help?

Amid rising climate change concerns, some activists are pushing the industry to avoid rehabilitating the image of fossil fuel producers. Recent investor activity from Exxon reveals the stakes in play.



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DAILY SCOOP

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.


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PR INDUSTRY

4 PR lessons from ‘The Queen’s Gambit’

Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.


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CRISIS COMMUNICATIONS

How crisis communications has changed

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?



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