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McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers Leo Burnett cooked up the campaign By David Gianatasio McDonald's U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all. To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor. Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting...
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Q&A: This Designer Is Driving the Creative Community to Solve the World’s Problems A conversation with Richard Van Der Laken By Katie Richards AMSTERDAM, Netherlands--When Richard Van Der Laken first had the idea to start the "What Design Can Do" conference seven years ago, he wanted to find a way for designers to come together and change the perception around design. He felt that designers were looked at as people who created pretty, exclusive things for the few...
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Step on This Asics Ad, and It Analyzes Your Gait and Picks the Right Shoe Get to know your feet better By Angela Natividad Running may be one of the easiest sports to jump into, but those who run know it's hard on your body and can lead to serious long-term injuries--making your shoe choice critical for doing it safely. A study from the London School of Podiatry found that 70 percent of runners don't wear shoes that suit...
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4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues The majority of consumers don't want brands to take a position By Erik Oster A new survey by the 4A's and research partner SSRS found that while brands are more interested in values-based marketing, consumers mostly don't like it when brands take on political and social issues. "Consumers are not looking to brands to take a position on political or social issues. In fact, there's typically more risk than...
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Nissan’s Stupidly Satisfying Self-Parking Office Chairs Just Won a Much-Deserved Award Revisiting an instant classic By Gabriel Beltrone This fun Nissan stunt from last year just won a Pencil at The One Show--by inventing self-parking office chairs. A video from the campaign, created with agency Birdman, features the chairs, starting in various configurations of disarray, automatically rolling over to desks and tables, where they tuck themselves neatly into place--all at the command of...
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This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe Smart work from BBDO Bangkok By Angela Natividad Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can't hear a siren or an alarm? The Thai Health Promotion Foundation partnered with the Deaf Association...
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Ikea’s Top Designer on the Gift of Failure and the Future of Democratic Design Marcus Engman says Ikea is more than just a brand By Katie Richards AMSTERDAM, Netherlands--As head designer at Ikea, Marcus Engman is responsible for managing a team of 20 designers who dream up and produce all the products Ikea brings to its shelves every year. At this week's "What Design Can Do" conference here in Amsterdam (focused mostly on how designers can address climate change), Engman spoke about...
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