McDonald's plant-based menu updates; Tips to avoid a #PRFail; How to improve virtual meetings; and more

EMPLOYEE ENGAGEMENT

What will internal communications look like in 2021?

Katie Liston, head of marketing for Contact Monkey, shared some key findings from a recent global survey of internal communicators.

MEDIA RELATIONS

Don’t be a #PRFail: 5 common pitch fumbles to avoid

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.

THE WORKPLACE

Why we should stop pretending virtual meetings are working—and how to fix them

The novelty of the Zoom meeting has long-since evaporated. Here’s how communicators should adapt to improve morale and productivity.

DAILY SCOOP

McDonalds announces ‘McPlant’ line, Pizza Hut offers meat-free sausage, and Ulta partners with Target for ‘shop-in-shop’ boutiques

Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.

DAILY SCOOP

Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content

Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.

MEDIA RELATIONS

What is the future of the press release?

Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.

EXECUTIVE COMMUNICATION

Communicating with weary workers amid election aftermath

Follow this guidance as you give staffers grace and space during this stressful time.

DIVERSITY AND INCLUSION

How can communicators expand diversity in their thought leadership efforts?

Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.

EXECUTIVE COMMUNICATION

How transparent leaders empower employees

By allowing all stakeholders a view into the decision-making process, leaders can offer a stronger sense of purpose and belonging to their workforce. The key ingredient? Communication.

SOCIAL MEDIA

Ryanair’s Twitter account pulls no punches on U.S. election

The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?

DAILY SCOOP

ESPN cuts 500 jobs, TikTok users create fan videos for election analysts, and Starbucks’ holiday cups are here

Also: The Washington Post responds to election anxiety with snarky TikToks, an e-commerce trends chart through COVID-19, Tesla sells out of its branded tequila, and more.

THE WORKPLACE

9 ways to bolster your daily productivity and efficiency

Focus on one goal at a time, cultivate “deep work,” and prioritize empathetic listening.

MEDIA RELATIONS

8 trust indicators to look for in the media you pitch

A media watchdog warns PR pros against working with misinformation sites.

A DAY IN THE LIFE

Penman PR’s Talicia Bosso shares hope for 2021

This Washington, D.C. pro says it’s time to acknowledge we are at our best when facing a challenge.