McDonald's CEO apologizes, Leading your team

DAILY SCOOP

McDonald’s CEO apologizes for lack of empathy, consumers absolve retailers of supply chain blame, and American Airlines increases holiday pay

Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.

LEADERSHIP COMMUNICATIONS

Why you should make your team your No.1 client

Randle Communications’ president and CEO shares how focusing on his team first set his agency up for success during the pandemic.

PR INDUSTRY

3 tips for planning a return to live events

As every gardener knows, spring blooms require preparation and tender care well ahead of schedule.

MEASUREMENT

Katie Paine weighs in on the shifting landscape of PR measurement

The measurement expert takes the long view of what has changed for PR pros and what to expect in the near future.

THE FRIDAY REPORTER

The Associated Press’ Mathew Daly joins PR pro twin brother for industry chat

This week’s show offers a look into the different lives of journalists and PR pros, and what it means to be family.

COMMS WEEK

Why grasping strategy is so crucial for future communicators

The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?

DAILY SCOOP

AT&T, Verizon delay 5G over FAA concerns, top places to promote a podcast, and IBM’s IT services becomes Kyndryl

Also: Dove Chocolates awards grants to female entrepreneurs through Instagram, the NBA launches Twitter Spaces live audio rooms to celebrate 75th anniversary, and more.

RAGAN TRAINING TAKEAWAYS

3 ways to help workers invest in your brand purpose

Here's how communicators can reinforce belief in a mission beyond profits--and help fatigued workers reengage.

MEDIA RELATIONS

How ClassPass used data in storytelling in its pandemic response

Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.

WINNING CAMPAIGNS

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.

MEDIA RELATIONS

4 ways marketers and digital PR pros can earn the trust of journalists

Consider these tips for building relationships with editorial gatekeepers.

COMMS WEEK

Peppercomm’s Steve Cody: Communicators must stay one step ahead of the marketplace

The CEO and founder shares how he sees futureproofing your organization as the greatest challenge facing communications pros.

THE WORKPLACE

How to become a better mentor to young PR pros

Ketchum’s Myreete Stanforth shares lessons from helping to develop the next generation of PR talent.

CRISIS COMMUNICATIONS

What’s your blueprint for addressing political news and topics?

As once taboo topics become the subject of external and internal statements from organizations and leaders, Zignal Labs has a cheat sheet for navigating these perilous waters.