McD's vs. BK

McDonald's has pulled off a number of out-of-home advertisements in recent years where the brand didn't even need to identify itself because its products or logo were so recognizable. For instance, there were these billboards that used cropped versions of the Golden Arches to direct motorists to the nearest McDonald's. In 2019, these billboards showed blurry images of famous items, forcing passersby to stop and register what they're seeing. Earlier this year, OOH ads listed the ingredients with no images or logos.

And that brings us to today. The brand installed OOH installations of famous items with bites taken out of them.

Meanwhile, Burger King took its best shot to troll the Golden Arches (once again). Burger King scrolled through thousands of unanswered comments on McDonald's Facebook page (some dating back years) and gave users coupons to free Whoppers. That's customer service for ya.

There has been a mass exodus among R/GA's senior leadership. First, the agency laid off 10% of staff in April as the it struggled with the business impacts of Covid-19. A number of leaders departed to form their own innovation consultancy. Then Carl Desir, the agency's global executive director of equity, diversity and inclusion left. Finally, CMO Jess Greenwood followed former CCO Nick Law to Apple. Now, R/GA looks drastically different than it began 2020.

Internal Memo: Read the note from CEO Sean Lyons who sent the staff a message about the future of the agency.

In the past few months, brands have started to roll out innovative paper packaging. Diageo created paper bottles for Johnnie Walker whisky. Native deodorant answered consumers who requested more sustainable packaging by designing its own paper-based packaging. With plastic and glass having flaws ranging from plastic's horrific effects on the environment to glass's weight makes it costly to ship, paper is becoming a more appealing option.

But wait there's another option: Companies are introducing reusable packaging made out of aluminum. Read about the packaging debate here.

REI has made protecting the environment a core tenet of its identity still its founding in 1938. REI's message of sustainability—the brand set a goal to cut its carbon footprint in half by 2030—is often amplified by its passionate community, making it one of the company's most valuable marketing tools.

Learn more: Eric Artz, REI’s CEO, explains the company's planet-first approach.

Live Virtual Event: Purpose Driven Marketing Summit. Today at 12 p.m. ET.

With the state of the world upending the year’s best-laid marketing plans, now is the time to determine if the baked-in brand purpose strategy remains authentic and impactful. Hear from top marketers who share insights on how to navigate these uncertain times. Register here.

See all of Facebook’s Partner Expert Posts.

Huluween brings four nights of activations and screenings to L.A., along with a virtual counterpart.

Join us for a summit dedicated to welcoming, involving and advancing people with disabilities tomorrow at 12 pm ET. Hear directly from leaders with disabilities how they're leading today and the solutions marketers and brands should work towards to better welcome, involve and advance people with disabilities. RSVP now.

The agreement covers the desktop and mobile web at no cost to advertisers.

The professional network wants to help advertisers find the right vendors.

The media giant sheds an asset it acquired from 21st Century Fox.

Due to Covid-19 concerns, the summer blowout sale was pushed back four months.

The Atlanta-born giant changed how people spruce up their abodes.

It's an effective to reach new fans, but has room to improve with targeting and measurement.