Good morning, Marketer, are your marketing resources optimized?
This might not be a question on the top of your mind if you’re caught up in travel, or expecting a rush of family or friends to host in the coming days. But having your marketing resources allocated efficiently — budgets, people, technology — helps in busy times like the holidays.
Today, contributor Amy Stickland offers a number of important ways that marketers can finetune their budgets and resources. Read the piece now, or when you have a free minute between football games. The important thing is that everybody gets where they’re going safely this weekend. We’ll pick it all back up on Monday with our next newsletter.
Chris Wood,
Editor
