TV measurement is evolving at a rapid pace, and with U.S. TV ad revenue expected to top $81 billion in 2020, you need to have a firm handle on the relevant metrics or leave money on the table. Join Cynopsis for the Ratings Master Class, a full-day program sponsored by Nielsen on Wednesday, January 25 in New York City. Attendees will hear highly focused ratings presentations offering explanations, insights and case studies to help get them up to speed in the fast-moving measurement landscape.
Sessions Include: - Cross-platform Ratings: Bridging the Digital Divide
- Making Noise on Social: Getting – and Amplifying – Programming Buzz
- The Data Dig: Going Deep with Person-Level Reporting
Cynopsis Media’s Ratings Master Class features top minds in the research/measurement world - leaders who understand ratings inside and out. You'll hear from Nielsen, Animal Planet, Coalition for Innovative Media Measurement (CIMM), Deep Root Analytics, Freeform, Media Rating Council, Inc., McBeard, and Samba TV.
View the complete agenda online and sign up before January 6 to save $100 off the regular rate. |