Sales Efficiency: Data is Key to Top of Funnel Success

When sales reps are armed with information and truly understand the customer’s position in the market, they can better gauge if the customer matches the ideal customer profile and if their product or service will meet the customer’s need. By digging into data such as location, number of employees, recent funding, stage and employee growth, sales teams can spend more time filling the funnel with high-quality leads.

Here’s how your SDR team can save time and find data fast.

From Startup Investors

Brittany Laughlin of Lattice Ventures advises putting the entire issue of sexual harassment on the table by talking about it regularly in the workplace, discussing specific situations as a group, and avoiding the urge to come to quick conclusions in “A Better Path to Decency: Will Tech Lead the Way?”

Stephanie Manning of Lerer Hippeau Ventures hopes her insights serve as useful, tactical suggestions to help men avoid being that guy at work in “From a Woman in VC to Men Everywhere: 5 Things You Can Do Now to Avoid Being That Guy”

Joanne Wilson, an angel investor, states that there should be repercussions for bad behavior and that the foundation for a power shift towards women in business has been built over the last ten years in “The Gig Is Up”

Elizabeth Yin of 500 Startups finds that speaking up about sexual harassment is hard and recognizes we must start a new chapter in “We Have a Real and Undeniable Problem Here in Silicon Valley with Sexual Harassment”

Brad Feld of Foundry Group vows, along with his partners, to be both more forceful and aggressive in their actions to stand up for the workplace ethics they believe in and have advocated for throughout their entire careers in “Our Zero Tolerance Policy On Sexual Harassment”

SaaS Metrics Survey

Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and released this summer. Go here to take the survey.

From Startup Operators

Lisa Wang of SheWorx expands on four ways we can all be more proactive in combating sexual harassment at work in “On Unethical Behavior: Stop Reacting, Take Action”

Andrew Chen of Uber digs into trends around mobile platform consolidation, competition on paid channels, banner blindness, shitty clickthroughs, superior tooling, and more in “Growth is Getting Hard”

Regan Bozman of Phil, Inc. reflects on his time investing at AngelList and why he decided to go back to an operational role afterwards in “How a Job at AngelList Got Me Access to the Best Network in Silicon Valley (and More)”

Mackenzie Fogelson of Genuinely recognizes her value — as a human being — is unrelated to how hard she hustles, and the result of her work does not define her identity in “Separating My Self-Worth from My Hustle”

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